Why is everyone so obsessed with making the PC look like next gen version on the consoles??

I remember back in nba 2k11, everyone was so obsessed with making the game look like the consoles. And it actually never looked like the console version. It looked different and it was damn good.. looked almost realistic at times. But why cant people let their first impression go??? Has anyone ever played the first Crysis on PC??? Remember how good it looked, yet people were not happy because it didn't match their first impression  of it during GDC 06' It looked good then, but they're mods that looked waaay better.